House of SHOWFIELDS
The first immersive experience bridging art, theatre and retail. The audience participated by touching, smelling, eating, and testing all products and artwork on site.
Sales increase of 4x
10,000 ticket reservations per month
33% increase in foot traffic.
Artists: VACO Studio, Roses et Pivoines, Salih Ferad, Justin Wood, George Skoufas, Trevis True, Datasynced, John Power, Nat Girsberger, Slytex Studios, Jessie Dib, Jeanne Canto.
Brands: Book of the Month, Nuria, Ethos, Meural, The Dough Project, Kencko, Skura, Baron Fig, Sum, 41 Winks, OnePlus.
BUSINESS INSIDER
“We went to see for ourselves what the first-ever retail theater experience was like. What we saw made it clear that Showfields is revolutionizing the concept of brick-and-mortar shopping.”
FAST COMPANY
“Regardless of whether people realize they’re being sold to or not, it’s working. “The Lab,” which is the more traditional store at the end of the experience where customers can shop the products they’ve just tried out, saw four times greater sales during House of Showfields’s opening weekend compared to previous weekends. 10,000 tickets, completely sold out before the show even started, and the rest of the store saw a 33% increase in people wandering through.”